Strategic Advertising

If we talk about strategic advertising then other than the cola ads [pepsi and coca cola] rest all are baseless. the campaign done by mudra in delhi was a good one for awareness about some social causes. Advertising in itself does not mean TV or print ads, rather it should be relevant to your cause[i e the client] an effective copywriter should design the best possible approach to increase sales. But what we see around is just gibberish to rake in the moolah cause of high profit margins in TV and Print for ad agencies.

The new Airtel ad seems starkly in comparison with the 1999 britannia khao world cup jao campaign. Yes, to me it seems like a scam ad that only tries to create hysteria (with the lead in that was run in many magazine pages of newspapers). Though still the hysteria is sometimes enough to captivate viewer's attention, sec A & A+ here who would normally pass over an ad for a Satellite TV , but would really be interested in Pg 3 gossip. They have been able to catch potential TA and hold them together to tell them abt the product. Still its a waste of money and can be considered a brand building ad as it is not based on product entirely or its features.

The day it was to be

After the many times the idea of writing a blog was brought up in my mind, finally i get coaxed into writing one as part of the curriculum. Thinking about the many things that I could have written about, I came to a conclusion to write on something that is very close to my heart these days. Advertisements ..... they are everywhere. You see them in your homes and on the way to work. It is a major source of revenue for many things that you come across in life, be it the highly expensive TV shows or the morning newspaper.

As for me, Advertisment is going to be something that would help me to retire with enough money and benefits for a happy retired life.

In this blog, i would be writing about everything related to Advertisements as well as their implications on me. :)